Marketing Today
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This work represents the most comprehensive available resource for marketing professionals navigating the complexities of contemporary practice, combining rigorous academic research with practical implementation frameworks validated by leading global organizations. The integration of theoretical foundations with actionable guidance makes this volume an indispensable reference for practitioners at all levels of organizational leadership.
The marketing discipline it now functions as a complex adaptive system, integrating artificial intelligence, behavioral neuroscience, and decentralized digital ecosystems. This shift represents not just technological change, but a fundamental restructuring of the relationship between brands and consumers.
Pages
17
Format
PDF/Zip
Size
481 KB
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